7 Key Considerations When Designing a Business Website

With the rapid advance of technology, businesses are forced to adapt and embrace digital as their own, or to slowly and surely face their demise. Unfortunately, many of those who dived right in did so without a clear plan and knowledge on how to do it right.

There are situations where the plan “learn along the way” is plausible, but when you’re building a website for your business, everything should fall into its right place.

Here, we listed the key considerations you should make when creating and designing your business website:

Start with the Goal in Mind

Why are you creating a website? What do you want this website to achieve? When do you want your website to achieve it?

These are just some questions you need to answer before starting a website. You need to have a clear goal as to what you plan to achieve and how are you going to execute it through that website. Just like with any goals, your goal should be SMART: Specific, Measurable, Actionable, Realistic, and Time-Bound.

To achieve success, think of it like a reverse pyramid. Define your main goals, then define the steps you need to take to achieve your main goals. Next, define the steps you need to take to get to that point, and so on.

Have a Clear and Clean Copy

Internet users have a very short attention span. You only have few seconds to capture their attention and to lure them into reading more, thus making it critical to have a web copy that reads smoothly, that is compelling, and without unnecessary words. Write a copy that conveys your message in a concise and effective manner, and always try to find ways to improve it.

Navigation and User Experience

Banking on the statement above, that Internet users have a very short attention span, your website navigation should not be a maze for your visitors. Provide information in an easy-to-see and categorised manner. Use big fonts, white spaces, and lightboxes. Simplicity and familiarity are important.

When they can’t easily find what they’re looking for, they will easily close your website and move on to the next. Don’t let that happen.

Pick a Good Colour Scheme

85% of shoppers base their decision on colour primarily, and needless to say, picking the right colour combination should play a huge role in designing your website.

Use the colour theory in deciding which colour to pick.

  • Contrast – the difference between two colours, such as black or white. This helps improve readability.
  • Complementation – Complementary colours are found opposite of each other on the colour wheel. Using this as a guide can help produce an effective scheme.
  • Vibrancy – refers to the emotion colours invoke. For example, red, orange, and yellow energises us and can make us cheerful, while colours green, blue, and purple tend to make us relaxed and calm. Beware, however, these colours can also invoke negative emotions such as anger, or sadness.

Have an Effective Call-to-Action

Each page should only have one main goal. Whether it’s signing up to your newsletter, buying a product, availing a trial, each of your web pages should stick to that goal and craft a call-to-action surrounding the same goal.

This call-to-action should be the focus and the basis for creating the web copy for that page. As mentioned earlier, your copy should be concise and compelling, but it should also lead users to do what you want them to do.

Be Mobile-Friendly

There are over 1.2 billion people accessing the Internet from their mobile devices, and it makes complete sense to create a website that is mobile-friendly and not just for desktop. If your users are online, chances are, they are using their mobile devices. Make sure they can reach you whatever device they want to use.

Also, having a mobile-friendly site can help improve your search rankings. A win-win situation!

Use the Power of Social-Proof

Trust is not easily earned these days. You can’t claim to be anything on your website, without having a proof. The simple and effective solution to this is to provide a space for testimonials on your page. Use their own verbatim and let their statements be natural. If you don’t have any, simply ask feedback from your current customers!

Not only will the provide you with something to put on your website, they can also give you something to consider to improve your products or services.

Creating a beautiful website is not an easy task. A lot of factors come into play and it can be intimidating. Knowing your priorities, however, can help you develop an easier approach that’s exciting, enjoyable, and more effective.

Contact Global Enablement today to get help crafting the website your business deserves!

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