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Like many organisations, Smart Energy holds a huge amount of data that was sitting dormant in disparate locations.
We helped turn this into an asset to support strategic KPI’s like membership uplift and engagement.
The data was highly variable, collected from members, event registration, subscriptions and even business cards collected over time.
The first step was assessing the state of the data to determine what attributes were of value, how complete the data set was and the
potential use cases that might drive return on investment.
Smart Energy now has a growing data asset and an ability to self serve insights that both drive strategic direction, success measures
as well as day to day operational management.
Fairfax engaged Global Enablement to perform an audit and evaluation of data assets. Within this audit we reviewed millions of
data points collected over decades across all verticals of the Events and Entertainment business, including City 2 Surf and Moonlight Cinemas.
We helped Fairfax connect data across it’s verticals and obtain never before seen insights into the behaviour of it’s audience across
different products. This included buying behaviours, engagement, profiling interests and even time dimension analytics such as purchasing behaviours in response to marketing and the willingness to travel for different demographics.
The VFL engaged Global Enablement to deliver numerous tech-based outcomes. This includes Website development for clubs
as well as operations consulting and data analytics support.
We've partnered with Shared Service Solutions for a number of years, teaming up with expertise in digital transformation
to support innovation and growth for member based organisations.
A proprietary solution built by GE to support accurate project estimation. Genico ensures projects can be scoped with
confidence, bringing together delivery resources and providing transparency to clients throughout delivery.
We use Genico across our organisation for every project. We’ve built out additional functionality so that we can help
other organisations and individuals also reap the benefits of more accurate and effective delivery.