Like many organisations, Smart Energy holds a huge amount of data that was sitting dormant in disparate locations.
We helped turn this into an asset to support strategic KPI’s like membership uplift and engagement.
The data was highly variable, collected from members, event registration, subscriptions and even business cards collected over time.
The first step was assessing the state of the data to determine what attributes were of value, how complete the data set was and the
potential use cases that might drive return on investment.
Smart Energy now has a growing data asset and an ability to self serve insights that both drive strategic direction, success measures
as well as day to day operational management.
